For those of you that hate ads, there's good news. If you use Google Chrome, your browser will now automatically block those pesky automatic video ads that blast music through your speaker without your permission. Other intrusive effects like full page and flashing ads will also be restricted. This blocking technology will not block all ads. In fact, most will go through without a problem.
Many online advertisers and sites object that this will give Google power over the future of web advertising, and while this is true, consumers have already given Google a large amount of latitude on account of choosing to use Chrome and using countless google services across the web. How this will play into the future of advertising has yet to be seen, but consumers will now find themselves less annoyed on a day-to-day basis.